Human capital is our most important asset, thanks to which we guarantee customer attention and the quality of services. Ensuring a stimulating and inclusive work environment is the goal that we pursue TOGETHER every day.
We support the world of young students and professionals by making available the experience of its employees by offering the opportunity, among others, to develop communication and sustainability projects. Come and discover our projects.
On 11th July, the recipients of the fifth edition of the AGOL Young Communicators annual award - the first national contest intended to create a network between university students, young professionals and companies - were honoured at the Circolo del Tennis at Foro Italico in Rome. Danila Giancipoli was awarded the EUR 1,000 scholarship sponsored by Creval in the “Social Media Strategy” category for the in-depth analysis and structuring of a complete and effective strategy relating to the bank’s presence on Facebook, Twitter, YouTube and LinkedIn.
2020 Edition - in progress
19th, 20th and 21th Edition
In 2019 we became partners with Digital Gyms, the training course promoted by Young Women Network and Accenture with the aim of increasing the probability of finding work for graduates or university students in their last year, with a particular focus on humanities.The course - active since 2012 - explains the use of technical and practical tools in the digital world through classroom lessons. During three annual four-week sessions, each with a different module, 600 people took part, about 80% of whom found work in the digital marketing sector within the six months after the course. Our collaboration with Digital Gyms involves three areas:• assignment of project work on the theme “Interactive art and digital humanism”, aimed at developing the theme of technological innovation linked to the bank’s cultural heritage;• instruction on the theme of “Corporate Communication”, with the presentation of an innovation business case at the TIM Space in Milan;• offering the use of two of the bank’s spaces - the auditorium at the Via Feltre offices and the Credito Valtellinese Gallery in Corso Magenta.The project allowed us to highlight our solidarity with young people and interest in the use and continuous development of the digital channel. Thanks to the partnership with Young Women Network, particular importance was given to female graduates at the delicate moment of entry into working world, as evidence of our commitment to gender equality.
UNIVERSITA’ CATTOLICA – Economia e Gestione della Comunicazione Pubblicitaria - Laurea Triennale LiMed
During 2019 we began working with the Università Cattolica del Sacro Cuore in Milan as part of a project dedicated to teaching “Economics and Management of Advertising and Business Communication”. The commitment involved students of the “Language of the Media” degree course in the “Creval - A new bank” project, who were asked to propose a communication strategy aimed at promoting the bank with the target group aged 18-35 years, both directly and through influencers and focusing on digital channels. The projects were presented to the selection commission on 12 April in the auditorium of the Via Feltre offices in Milan. On 5 July we welcomed the students of “Brand Strategy Experience” at our offices as part of the university’s international courses: in collaboration with the agency Publicis Media, we requested that they design a communication strategy to convey the new company - after the share capital increase and the change in management - as a solid, healthy bank and custodian of the trust of its customers and shareholders. Students from foreign countries (U.S., Saudi Arabia, Mexico, Colombia, France) had the opportunity to visit Creval’s main offices in Milan and to get acquainted with the new Piazza San Fedele branch model and the exhibition spaces of the Credito Valtellinese Gallery in Corso Magenta.
UNIVERSITA’ CATTOLICA – Economics - Linguistic Sciences and Foreign Literatures - Master Corporate Communication (in english)
On 3 October 2019, on 12th May and 1st June 2020 we took part in the “International Master in Corporate Communication”, asking students to develop a plan communicating the bank’s strengths from the point of view of millennials. The discussion regarding the classic annual paper calendar represented an additional challenging element: the class involved was asked to study an innovative approach in terms of content and form.
UNIVERSITA’ CATTOLICA – Economia Curriculum Management per l'Impresa - Corso di Business Communication (in english)
These are the Business Communication students, course held in English with Professor Stefania Vitulli, within the master's degree course in Business Management, Faculty of Economics, Università Cattolica del Sacro Cuore.
CREVAL FOR UNIVERSITY STUDENTS2019 Edition
Two colleagues from the Human Resources Area participated in the front line to present our company to the students of Università Cattolica del Sacro Cuore of Milan on 8th October, 2019 during the Career Day, an occasion in which young university students come into contact with the most important companies in the area.
Click on the preview to see the video interview with Vittoria Grazioli, stage 2020 during the Covid-19 emergency period ("WHEN IT'S TRUE DIGITAL"). Video recorded in June 2020.